Introduction
At POPM, we believe that experienced marketing professionals need tailored learning experiences that challenge their expertise and prepare them for leadership roles. Our Marketing Mastery Tailored Cases are designed to help you master advanced marketing strategies and lead with confidence.
Objectives
The goal of our Marketing Mastery Tailored Cases is to provide you with customized marketing scenarios that test your strategic and leadership skills. These cases are designed to help you solve complex marketing problems and develop high-level strategies.
Target Adience
Our Marketing Mastery Tailored Cases are ideal for:
- Experienced marketing professionals
- Individuals preparing for senior marketing roles
- Professionals seeking to refine their leadership and strategic skills
Program
Intake and Questionnaire:
Start with an in-depth intake and comprehensive questionnaire to identify your specific goals and development areas.
Case Design:
Based on your responses, we create a bespoke marketing case that challenges your expertise and strategic thinking.
Case Work:
Work on the case by analyzing the scenario, conducting extensive research, and developing high-level strategic solutions.
Optional Coaching Sessions:
Receive one or two coaching sessions with experienced marketing professionals to provide feedback and guidance.
Optional Presentation:
Present your solutions to an expert panel, receiving constructive feedback and recognition for your efforts.
Outcome
By completing the Marketing Mastery Tailored Cases, you will:
- Gain hands-on experience with advanced marketing challenges
- Develop high-level strategic and leadership skills
- Receive personalized feedback from industry leaders
- Enhance your readiness for senior marketing roles


Duration
The Marketing Mastery Tailored Cases program typically spans 2 to 4 weeks, depending on the complexity of the case and your schedule.
Cost
The cost for the Marketing Mastery Tailored Cases program is €75, which includes the online intake process & case design tailored for you.
Additionally, we offer coaching sessions
In addition to tailored cases, we also offer marketing coaching sessions. Choose between hourly consultations or flexible package deals for personalized guidance and expert insights.
- Hourly rate: €100 for online coaching
- Package deal for 3 hours coaching for €250
- Package deal for 6 hours coaching for €500
Getting started
Ready to build your marketing foundation? Start today by completing our online questionnaire. Once you’ve submitted your responses, we’ll begin crafting your personalized marketing case.


