POPM A: Marketing Foundations

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Cases

POPM A: Marketing Foundations

Introduction

At POPM, we believe that personalized learning is the cornerstone of professional growth. Our Marketing Foundations Tailored Cases are designed to help beginners in the marketing field develop essential skills and build a strong foundation for their careers.

Objectives

The goal of our Marketing Foundations Tailored Cases is to provide you with customized marketing scenarios that introduce fundamental marketing concepts and practices. These cases are designed to help you understand the basics and apply them effectively in real-world situations.

Target Adience

Our Marketing Foundations Tailored Cases are ideal for:

Program

Intake and Questionnaire:

Start with an in-depth intake and comprehensive questionnaire to identify your specific goals and development areas.

Case Design:

Based on your responses, we create a bespoke marketing case that introduces fundamental marketing concepts.

Case Work:

Work on the case by analyzing the scenario, conducting research, and developing basic strategic solutions.

Optional Coaching Sessions:

Receive one or two coaching sessions with experienced marketing professionals to provide feedback and guidance.

Optional Presentation:

Present your solutions to an expert panel, receiving constructive feedback and recognition for your efforts.

Outcome

By completing the Marketing Foundations Tailored Cases, you will:

Duration

The Marketing Foundations Tailored Cases program typically spans 2 to 4 weeks, depending on the complexity of the case and your schedule.

Cost

The cost for the Marketing Foundations Tailored Cases program is €50, which includes the online intake process & case design tailored for you.

Additionally, we offer coaching sessions

In addition to tailored cases, we also offer marketing coaching sessions. Choose between hourly consultations or flexible package deals for personalized guidance and expert insights.

Getting started

Ready to build your marketing foundation? Start today by completing our online questionnaire. Once you’ve submitted your responses, we’ll begin crafting your personalized marketing case.